Southwest Airlines joins Project for Public Spaces in an initiative to reactivate underused public spaces.
In a similar vein of community building efforts by Airbnb, Leigh Gallagher reports on a new program called the “Southwest Airlines Heart of the CommunityPprogram,” a joint initiative with Project for Public Spaces (PPS) to reactivate underused parks in Detroit, Providence, and, recently, San Antonio. Through the joint initiative, Southwest has been working with city departments to makeover older parks by providing grants for items such as “a sandbox, umbrellas, moveable tables and chairs, and public programming including fitness classes, free movies and game tournaments.”
Southwest Airlines “saw a grassroots, bottom-up, egalitarian approach—placemaking projects engage members of the community from conception to finish, and solutions are often low-cost and common-sense, like using chalk and and moveable lawn chairs— that Southwest felt blended well with its culture and esprit de corps.”
FULL STORY: Southwest Airlines' new cause: 'Placemaking'
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City of Costa Mesa
Licking County
Barrett Planning Group LLC
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
Tufts University, Department of Urban and Environmental Policy & Planning
City of Universal City TX
ULI Northwest Arkansas
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