Google Invites Itself into Your Home

It's already conquered phones and the Internet, and is moving rapidly into the automotive world, but Google's $3.2 billion purchase of smart device maker Nest provides the company with entree into the "connected home" market.

1 minute read

January 14, 2014, 12:00 PM PST

By Jonathan Nettler @nettsj


"On Monday, the [Google] said it was acquiring Nest, a maker of smart smoke alarms and thermostats, in a move that gives Google a strong foothold in a hot new market known as the “connected home,” reports Zach Miners. "The idea behind the connected home is to connect heating systems, lighting systems and appliances such as refrigerators to the Internet so that they can be made more efficient and controlled from afar. In the process, companies can collect more data about people’s habits, something Google loves."

”This is a new area for Google, representing a desire to take advantage of all devices,” said Ben Bajarin, director of consumer technology at Creative Strategies, a market intelligence and research firm. “Google wants its own platform for this world of connected things.”

At Forbes, Parmy Olson also sees a connection to the company's ongoing interest in energy management. With the purchase of Nest, Google acquires the company's "small but growing" energy management business, "meaning that Google itself will now play a role in managing energy efficiency programs across wide swathes of home and even counties – something that Google has been keen to do for some time."

Tuesday, January 14, 2014 in PCWorld

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Redlining map of Oakland and Berkeley.

Rethinking Redlining

For decades we have blamed 100-year-old maps for the patterns of spatial racial inequity that persist in American cities today. An esteemed researcher says: we’ve got it all wrong.

May 15, 2025 - Alan Mallach

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 14, 2025 - Diana Ionescu

Rendering of California High-Speed Rail station with bullet train.

California High-Speed Rail's Plan to Right Itself

The railroad's new CEO thinks he can get the project back on track. The stars will need to align this summer.

May 19, 2025 - Benjamin Schneider

Cobblestone street with vintage street lamps in Savannah, Georgia.

Savannah Reduces Speed Limits on Almost 100 City Streets

The historic Georgia city is lowering speed limits in an effort to reduce road fatalities.

5 hours ago - WJCL

Sign for Loma Alta Park in Altadena, Los Angeles County.

A Park Reborn: Resilience and Renewal in Fire-Stricken Altadena

Rebuilt in just two months after the devastating Eaton Fire, Loma Alta Park now stands as a symbol of community resilience and renewal, even as some residents hope recovery efforts will continue to support housing stability and long-term equity.

6 hours ago - Pasadena NOw

Colorful historic homes in Madrid, Spain.

Spain Moves to Ban 66,000 Airbnbs

The national government is requiring the short-term rental operator to remove thousands of illegal listings from its site as part of an effort to stem a growing housing crisis.

May 20 - The New York Times

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.