New Visualization Tools Simulates Street Designs in 3D

Having a hard time selling a street re-design to skeptical stakeholders? Try “Unity3D Visualization”, a design simulation tool created by a Portland-based video game designer that lets viewers interact with proposed environments in three-dimensions.

1 minute read

December 1, 2013, 7:00 AM PST

By Jonathan Nettler @nettsj


Michael Andersen heaps praise on Unity3D Visualization, "a three-dimensional, pannable, zoomable, animated customizable simulation of how a street would look and feel it were laid out differently," created by Spencer Boomhower at the Portland firm Cupola Media. "It's a remarkable set of tools that got a gape-jawed review last week from urban planning guru Chuck Marohn of Strong Towns."

"Some ideas — the ones that might have you waving your arms around in an attempt to get across the dynamics of a situation involving objects moving through space — can only really come across through fully 3D animated graphics, and interactive 3D graphics if you want to engage the audience in a way no other presentation can," Boomhower writes on his website.


Tuesday, November 26, 2013 in People for Bikes

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 23, 2026 - Zachary Whalen

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18, 2026 - Mass Transit

The Gross Reservoir, a large body of water surrounded by trees and mountains.

Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion

Overuse and climate change have caused the Colorado River’s water levels to plummet.

September 18, 2026 - Inside Climate News

A rendering of the Beltline light rail, which goes through a forested area. People walk on a path next to it.

Atlanta City Council unanimously backs $3.5 billion Beltline light rail project

The resolution was drafted after Atlanta Mayor Andre Dickens pulled support for the Atlanta Streetcar extension last year.

1 hour ago - Construction Review

A person boards a SEPTA bus.

SEPTA to bring nearby frequent transit to over 1 million new riders as part of decade-long plan

The agency's Accelerate plan will also bring frequent transit to twice the amount of jobs that are currently located near it.

2 hours ago - Mass Transit

Five people squat by a tree in NYC, helping to care for it.

NYC plants over 18,000 trees, the most new foliage in a decade

Many of the trees were planted in communities vulnerable to extreme heat.

3 hours ago - AM NY