The 'Cinderella Treatment': An Alternative Approach to Saving the Suburban Office Park

As suburban office parks struggle to lure tenants not decamping for more urban environments, some are investing princely sums to renovate their buildings in the hope of capturing a slice of the shrinking pie.

1 minute read

May 30, 2013, 1:00 PM PDT

By Jonathan Nettler @nettsj


"Owners of suburban office space in [New Jersey] face a difficult environment," writes Ronda Kaysen. "Eighty percent of the office buildings were built in the 1980s and 1990s during the reign of the suburban, self-contained corporate campus, according to a report by Rutgers University [PDF]. But over the last decade, businesses and workers fled the isolation of the suburbs in favor of accessible city centers. Added to that, businesses have been reluctant to sign leases or expand operations in a lackluster economy."

While some office parks are embarking on mixed-use redevelopment in the face of high vacancy rates and low rents, others are taking a different tack and investing in costly renovations to create corporate campuses "updated for a modern work force." One example is Novo Nordisk's new North American headquarters in Plainsboro, where a $225 million gut renovation "took a drab, bunkerlike edifice and made it a shiny example of how New Jersey’s aging suburban office stock could be reimagined for a new era."

Tuesday, May 28, 2013 in The New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 14, 2025 - Diana Ionescu

Front of Walmart store with sign.

Walmart Announces Nationwide EV Charging Network

The company plans to install electric car chargers at most of its stores by 2030.

May 7, 2025 - Inc.

Aerial view of Chicago with river in foreground.

Chicago Approves Green Affordable Housing Plan

The Mayor’s plan calls for creating a nonprofit housing corporation tasked with building affordable housing that meets Green Building standards.

May 8, 2025 - CBS News Chicago

Man reaching for young girl sliding down playground slide.

Quantifying Social Infrastructure

New developments have clear rules for ensuring surrounding roads, water, and sewers can handle new users. Why not do the same for community amenities?

30 minutes ago - Happy Cities

View of downtown Dallas, Texas skyline with skyscrapers against twilight sky.

Dallas Code Reform Makes Way for Missing Middle Housing

The Dallas City Council voted to change the city’s building code to allow up to eight residential units in three-story buildings.

1 hour ago - Strong Towns

Wire sign over street "Welcome to Chinatown" in New York City.

Mahjong Game Highlights Displacement of Seniors in NYC’s Chinatown

‘Aging Out of Place’ explores the mechanisms that displace vulnerable seniors, and how the community can help preserve key resources and institutions.

2 hours ago - Next City