Researchers are beginning to understand how the human brain is hard-wired to respond to certain patterns, colors, and proportions. The result is "a revolution in the science of design," says Lance Hosey, and "most people...aren’t even aware of it."
German researchers have shown that "shades of green can boost creativity and motivation;" a Duke University professor has demonstrated the rationale behind the "golden rectangle;" and "optimal fractal density" may explain the appeal of Jackson Pollock's paintings. Hosey, the chief sustainability officer at the architecture firm RTKL, discusses "why we love beautiful things" in this essay for The New York Times.
"It should come as no surprise that good design, often in very subtle ways, can have such dramatic effects. After all, bad design works the other way: poorly designed computers can injure your wrists, awkward chairs can strain your back and over-bright lighting and computer screens can fatigue your eyes."
"We think of great design as art, not science, a mysterious gift from the gods, not something that results just from diligent and informed study. But if every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you."
FULL STORY: Why We Love Beautiful Things

Rethinking Redlining
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Montreal Mall to Become 6,000 Housing Units
Place Versailles will be transformed into a mixed-use complex over the next 25 years.

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Santa Clara County Dedicates Over $28M to Affordable Housing
The county is funding over 600 new affordable housing units via revenue from a 2016 bond measure.

Why a Failed ‘Smart City’ Is Still Relevant
A Google-backed proposal to turn an underused section of Toronto waterfront into a tech hub holds relevant lessons about privacy and data.

When Sears Pioneered Modular Housing
Kit homes sold in catalogs like Sears and Montgomery Ward made homeownership affordable for midcentury Americans.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
Regional Transportation Commission of Southern Nevada
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