The Tech Start-Up Revolutionizing Parking

Ariel Schwartz profiles Streetline and their suite of applications that are collectively transforming the way we manage, locate, and reserve parking.

1 minute read

April 19, 2012, 11:00 AM PDT

By Jonathan Nettler @nettsj


With a $25 million credit line from Citi, Streetline, a startup that Fast Company last covered in 2010, "wants to make it so that the next generation laughs when we tell them about the hours we spent on a weekly basis searching for parking."

Schwartz provides updates on a trio of applications that Streetline is rolling out for drivers looking for parking (Parker), parking providers wanting to provide information on the number of parking spots available or designate certain parking spots for reservations (Parkedge), or cities looking for a robust system containing everything from the sensors themselves to analytics, and soon, information on occupancy down to the parking space level (Parksight).

Being a parking space searcher, not owner, I find Parker, "the Open Table of parking," according to Streetline CMO Kelly Schwager, to be the most exciting. "Eventually, Parker's services will be integrated directly into in-car navigational systems."

According to Schwartz, "Streetline already has deployments in California, Indianapolis, Maryland, Michigan, New Jersey, New York, North Carolina, Texas, Virginia, and Washington, D.C. Now the company is setting its sights on Europe."

Wednesday, April 18, 2012 in Fast Company Co.Exist

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 4, 2025 - Diana Ionescu

White and yellow DART light rail train in Dallas, Texas with brick building in background.

DARTSpace Platform Streamlines Dallas TOD Application Process

The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.

May 28, 2025 - Mass Transit

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Worker in hard hat stands in front of oil pipeline under construction with yellow heavy equipment.

Supreme Court Ruling in Pipeline Case Guts Federal Environmental Law

The decision limits the scope of a federal law that mandates extensive environmental impact reviews of energy, infrastructure, and transportation projects.

June 5 - NPR

White, yellow, and blue Dallas Streetcar at station in downtown Dallas, Texas.

Texas State Bills to Defund Dallas Transit Die

DART would have seen a 30% service cut, $230M annual losses had the bills survived.

June 5 - Plano Star Courier

Collage of three photos of Team England cricket players taking green Lime bike share bikes to a game.

Bikeshare for the Win: Team Pedals to London Cricket Match, Beats Rivals Stuck in Traffic

While their opponents sat in gridlock, England's national cricket team hopped Lime bikes, riding to a 3-0 victory.

June 5 - The Straits Times

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.