The Tech Start-Up Revolutionizing Parking

Ariel Schwartz profiles Streetline and their suite of applications that are collectively transforming the way we manage, locate, and reserve parking.

1 minute read

April 19, 2012, 11:00 AM PDT

By Jonathan Nettler @nettsj


With a $25 million credit line from Citi, Streetline, a startup that Fast Company last covered in 2010, "wants to make it so that the next generation laughs when we tell them about the hours we spent on a weekly basis searching for parking."

Schwartz provides updates on a trio of applications that Streetline is rolling out for drivers looking for parking (Parker), parking providers wanting to provide information on the number of parking spots available or designate certain parking spots for reservations (Parkedge), or cities looking for a robust system containing everything from the sensors themselves to analytics, and soon, information on occupancy down to the parking space level (Parksight).

Being a parking space searcher, not owner, I find Parker, "the Open Table of parking," according to Streetline CMO Kelly Schwager, to be the most exciting. "Eventually, Parker's services will be integrated directly into in-car navigational systems."

According to Schwartz, "Streetline already has deployments in California, Indianapolis, Maryland, Michigan, New Jersey, New York, North Carolina, Texas, Virginia, and Washington, D.C. Now the company is setting its sights on Europe."

Wednesday, April 18, 2012 in Fast Company Co.Exist

Lake Powell with much of the water evaporated.

Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River

Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.

October 30, 2026 - Yale Environment 360

A road in north eastern Nebraska with power lines on either side, and grassy fields.

Eastern Nebraska is running out of electricity

Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.

November 6, 2026 - Grist

A rendering of a mall turned living space. People walk around a green space surrounded by apartments.

Malls are becoming the midtowns of the future

Mall and office park redevelopments are a generational opportunity to create new nodes of urbanity.

October 29, 2026 - Ben Schneider

A car drives through a puddle in NYC

NYC breaks ground on anti-flooding infrastructure project

New York City's new system will reduce stormwater flows to local sewers by 90%.

November 9 - Smart Cities Dive

Members of the Smoketown CLT gather for a photo

One Kentucky town’s secret to affordable housing

The Smoketown Community Land Trust has already built seven affordable homes for community members.

November 9 - Reasons to Be Cheerful

Two people stand under mesh coverings shaped like petals

Houston gains petal-shaped cooling infrastructure to make streets more ‘delightful’

The city has installed the pavilions along 15 blocks in Houston.

November 9 - De Zeen

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.