London's "Pop-Up" Shopping Mall To Be One of a Kind

George Webster, reporter for CNN, says that "despite the fact that the park does not boast sophisticated insulating technology or even a small array of solar panels, the simple fact that it's made from recycled materials adds credibility to Wade's claim."

For Wade, "the park represents a convenient alliance of economy and ecology, providing a cheap exciting retail space without extensive plundering of resources." Webster states that "recycled containers save 'embodied' carbon cost linked to construction of new buildings."

"The great thing is, if one of these shops doesn't feel it's getting the most out of this location, they can potentially move to another part of the country with a vacant bit of land, without having to close down or dismantle a thing," says Wade.

Built on a temporary site, Wade says that he'll return the land back to its owners in exactly the same condition as he got it, and then the community can decide if it wants a more permanent retail space there.