Local Produce, National Food Systems

MacArthur genius Majora Carter is driving a new national brand for locally-sourced produce. Could the local food movement become mainstream, and survive going corporate?

1 minute read

September 9, 2011, 7:00 AM PDT

By Jeff Jamawat


Carter, interviewed in Solutions Magazine, led an effort to create the 11-mile South Bronx Greenway, and has an impressive list of credentials. Her new goal is to create new jobs in local food production by creating a national brand identity and consistency for local food.

Carter explains why she's throwing her weight behind this idea:

"American consumers generally don't have the time or inclination to study up on every aspect of the products they purchase. By establishing a nationally recognized brand platform that immediately signifies local economic prosperity and high quality, we can drive more investment into local food systems. That means building more indoor, year-round hydroponic growing space, which in turn reduces blight, draws people back into declining urban areas, and inspires hope for those who have very little now."

Tuesday, August 30, 2011 in Solutions

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