In interviews with key figures at four of the most influential European architecture firms, the constant theme was that architecture philosophy needs to recognize that eco-friendly design is the future of design innovation.
As economic and environmental factors have a greater influence on the design process, "'we as architects must become activists' says Enric Ruiz-Geli, founding principal of Cloud9 architects."
"'It's not about square meters, or budget, or how big your building is, but about how deep your ideas are, your research, your technology-and how social is the result,' Mr. Ruiz-Geli says."
The Wall Street Journal's Natalia Rachlin reported and wrote this story.
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