With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy.
The report looks at how branding and marketing techniques can be employed by government agencies to increase ridership:
"To create a successful brand, then, a public transport system should start by defining its core values. Most public transport systems strive for a brand that clearly presents their services as modern, efficient, rapid, reliable, convenient, comfortable and safe. In many cases, extensive market research about current and potential passengers will reveal any other values that need to be incorporated in a successful brand."
FULL STORY: From Here to There: A Creative Guide to Making Public Transport the Way to Go
Does Branding Play a Role in Redevelopment?
One Denver neighborhood’s massive redevelopment project includes a branding element. Is it necessary?
Placemaking for Place Marketing
Looking to boost awareness of the special charms of your unique city? Look for chances to leverage placemaking when place marketing.
Private Branding of the Public City
Oracle Park, the Blue Shield of California Theater, Ford GoBike—branding abounds in San Francisco.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning
SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.
Can We Please Give Communities the Design They Deserve?
Often an afterthought, graphic design impacts everything from how we navigate a city to how we feel about it. One designer argues: the people deserve better.
Engineers Gave America's Roads an Almost Failing Grade — Why Aren't We Fixing Them?
With over a trillion dollars spent on roads that are still falling apart, advocates propose a new “fix it first” framework.
The European Cities That Love E-Scooters — And Those That Don’t
Where they're working, where they're banned, and where they're just as annoying the tourists that use them.
Map: Where Senate Republicans Want to Sell Your Public Lands
For public land advocates, the Senate Republicans’ proposal to sell millions of acres of public land in the West is “the biggest fight of their careers.”
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Borough of Carlisle
Smith Gee Studio
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)