Cyclists Are Car-Owners, Too

A new study suggests that the people who cycle the most are likely to own at least two cars.
August 13, 2010, 7am PDT | Nate Berg
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"'Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are,' said Michael Oliver, who wrote the report for market researchers Mintel.

His research reveals that bike sales are being driven by 35- to 45-year-old family men. Where this age group might once have treated themselves to a sports car – in an attempt to hang on to their youth – they now invest in a luxury bike instead."

Bike retailers are also noticing the trend.

Thanks to The Overhead Wire

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Published on Tuesday, August 10, 2010 in The Guardian
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