Cyclists Are Car-Owners, Too

A new study suggests that the people who cycle the most are likely to own at least two cars.

1 minute read

August 13, 2010, 7:00 AM PDT

By Nate Berg


"'Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are,' said Michael Oliver, who wrote the report for market researchers Mintel.

His research reveals that bike sales are being driven by 35- to 45-year-old family men. Where this age group might once have treated themselves to a sports car – in an attempt to hang on to their youth – they now invest in a luxury bike instead."

Bike retailers are also noticing the trend.

Thanks to The Overhead Wire

Tuesday, August 10, 2010 in The Guardian

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