A new study suggests that the people who cycle the most are likely to own at least two cars.
"'Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are,' said Michael Oliver, who wrote the report for market researchers Mintel.
His research reveals that bike sales are being driven by 35- to 45-year-old family men. Where this age group might once have treated themselves to a sports car – in an attempt to hang on to their youth – they now invest in a luxury bike instead."
Bike retailers are also noticing the trend.
Thanks to The Overhead Wire
Read the full story: Cyclists v drivers? They're often the same people
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello