It's an idea being used in Idaho and other areas with heavy energy use at peak times like midday air conditioning: energy companies are paying people to power down during max loads.
Kate Galbraith writes, "Water heaters can also be set up to reduce strain on the power system. Dan Tepfer, who works on 'demand response' issues for the Kandiyohi Power Cooperative, a small utility in central Minnesota, said that customers are paid $12.50 a month to take part in a program that allows the water heaters to use electricity only at night - between 11 p.m. and 7 a.m. During those hours, the utility has plenty of spare electric capacity - unlike the daytime, when people run their computers and dishwashers and other gadgets."
FULL STORY: Managing Peak Demand With Water Heaters

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning
SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs
The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

With Protected Lanes, 460% More People Commute by Bike
For those needing more ammo, more data proving what we already knew is here.

In More Metros Than You’d Think, Suburbs are Now More Expensive Than the City
If you're moving to the burbs to save on square footage, data shows you should think again.

The States Losing Rural Delivery Rooms at an Alarming Pace
In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and "harrowing" close calls are a growing reality.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Smith Gee Studio
City of Charlotte
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
US High Speed Rail Association
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)