Pop-Up Stores Find New Popularity in Bad Economy
Halloween and Christmas stores previously cornered the market on the 'pop-up store', but retailers are experimenting this year by trying out new locations before committing to them fully, says Retail Traffic Magazine.
"Earlier this year, casual apparel seller Gap Inc. secured temporary locations in Los Angeles and New York City to market its new product line, 1969 Premium Jeans. The stores will remain open through September. Luxury seller Gucci is planning to launch a traveling sneaker store in October, which will debut in New York City, move on to Miami and eventually appear in London, Berlin, Paris, Hong Kong and Tokyo, among other cities.
Meanwhile, this holiday shopping season, toy seller Toys "R" Us might open up to 70 pop-up stores on a national basis in markets previously occupied by defunct rival KB Toys"