Would Starbucks and Designer Interiors Get You to Ride Transit?

"Any transportation system in the future has to be user friendly, seamless and add value because somebody has to pay for it and the public sector won't be able to pay for all of it, said George Hazel, a British transportation planning expert.

Connectivity is key, he said. "How do you join up the buses to the transit, to the parking, to cycling, to walking because there are discontinuities all over the place," he said. "In Singapore, you can get into a taxi and there's a swipe (machine) behind the driver's head. You can use your transit card in a taxi."

Some of yesterday's ideas are pie in the sky, "But we have to be creative," said Al Robinson, GO Transit's director of equipment development, who was part of a brainstorming team rethinking the interiors of transit vehicles.

Among the suggestions: A quiet car equipped with laptops, wireless Internet access and reclining chairs so people who wanted to sleep or work could do so in comfort."