Bigger Doesn't Always Mean Better -- or Successful

There is nothing wrong with big stores like Wal-Mart, but they can't sell a certain commodity.
December 10, 2003, 12pm PST | Abhijeet Chavan | @legalaidtech
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"...a commercial evolution in which small turns bigger, only to be made extinct by a diversified giant. In the process, both grew beyond their capability to thrive....Nothing is inherently wrong with the sales strategy of behemoths such as Wal-Mart. They exist because customers shop at them more than they do at Main Street stores.It's just that one of the commodities the giants don't sell - and can't by definition - is a coziness that makes a merchant feel like a neighbor"

Thanks to Richard Layman

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Published on Tuesday, December 9, 2003 in The Philadelphia Inquirer
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