The Materials Movement: Advancing Low-Carbon, Healthy Materials for Sustainable Communities

Every component of a building, from the concrete foundation to the paint on the walls, has an impact on human health, the climate, and ecosystems around the globe. Building materials—once overlooked in real estate’s sustainability efforts—are now bei

2 minute read

September 1, 2023, 7:00 AM PDT

By bwidness


Construction Industry

Flystock / Shutterstock

Every component of a building, from the concrete foundation to the paint on the walls, has an impact on human health, the climate, and ecosystems around the globe. Building materials—once overlooked in real estate’s sustainability efforts—are now being recognized as key to achieving net zero carbon emission targets and delivering healthy places for tenants and communities.

For First United Bank, a regional bank headquartered in Durant, Oklahoma, choosing the right construction materials for its new branch locations became an important way for the company to outwardly express its people- and planet-focused values.

“First United wanted the buildings to integrate and showcase sustainable strategies while inspiring and relating to their customer base,” according to project architect, Taylor Coleman, a senior associate at Gensler. “Using mass timber proved to be an excellent way to achieve these goals.”

The inviting, light-filled lobby of First United Bank’s branch in Fredericksburg, Texas, is characterized by wood—lots of it. Completed in 2019, the 8,500-square-foot (790 sq m) building was the first fully mass timber structure in the state and the first project in the country to use cross-laminated timber (CLT) panels made from southern yellow pine, a locally grown and sourced wood.

Compared with traditional materials like concrete and steel, mass timber has a much lower environmental impact and has been shown to improve occupant health and well-being by evoking nature—a concept known as biophilia.

After completing the Fredericksburg branch, First United Bank and Gensler partnered on two additional mass timber bank buildings in Shawnee, Oklahoma, and Sherman, Texas. Gensler is now designing more than 2 million square feet (185,800 sq m) of mass timber buildings for Walmart’s new home office campus project in Bentonville, Arkansas, and working on Under Armour’s Baltimore global headquarters, another fully mass timber project.

These projects are representative of a larger industry trend favoring sustainable construction materials.

Over the last decade, this movement has mainly been championed by architecture and design firms, but real change will be possible only with coordinated efforts across the industry, says Diane Hoskins, Gensler’s co-CEO. “The decarbonization of the built environment is a complex challenge requiring the entire real estate sector to move toward low-carbon solutions.”

Spurred by increasingly restrictive regulations, reporting requirements, and growing demands from investors and tenants, the industry’s sustainability efforts are now taking materials into account.

An upcoming ULI report, The Material Movement: Creating Value with Better Building Materials, outlines the driving forces behind this shift and highlights key steps that developers and asset managers can take to mitigate their environmental impact and enhance health through building materials

Thursday, August 3, 2023 in Urban Land Magazine

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

September 16, 2026 - Zachary Whalen

Overlapping highways

The state-sanctioned urbicide of Austin

People don’t kill cities. Freeways do.

September 8, 2026 - Benjamin Schneider

The Hoover Dam blocking the Colorado River. The river's water level is noticeably low. The cliffs surrounding the blue water are brown and jagged.

US to reduce Colorado River water deliveries to Mexico

A new Colorado Treaty amendment reduces Mexico’s Colorado River water allocation by 250,000 acre feet.

September 11, 2026 - The Arizona Republic

A cluster of wind turbines beneath a stormy sky, above a forest where the leaves are beginning to change colors.

5 New England states march closer to 800 megawatt wind energy project

Securing federal approval for the project may be complicated under the Trump administration, which has historically been hostile towards domestic wind power.

September 16 - Inside Climate News

People boarding a bus on Maryland's Orange Route.

Baltimore to break ground on $50 million Transit Priority Project

The project will bring faster bus trips, safer streets and better bike connections to Baltimore.

September 16 - Mass Transit

A brick building with a circular sign with the Airbnb logo hanging off of it.

Airbnb launches $250 million 'last-dollar financing' housing accelerator, makes first investment in Austin

The company will put $6.4 million towards affordable housing development in Texas’ capital.

September 16 - Smart Cities Dive

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.