Greater Richmond Announces Microtransit Program

The three-year program will expand transit to rural and suburban areas that currently lack access to the region’s fixed-route bus lines.

2 minute read

April 3, 2023, 6:00 AM PDT

By Diana Ionescu @aworkoffiction


Green and blue GRTC Pulse bus in Richmond, Virginia

Quidster4040 / GRTC bus

A three-year microtransit pilot program run by the Greater Richmond Transit Company (GRTC) is coming to six localities in the greater Richmond, Virginia area, reports Wyatt Gordon in Greater Greater Washington.

The program aims to “close mobility gaps in rural and suburban parts of the region via an on-demand system that will allow people to book rides in real time and get picked up and dropped off in designated areas.” 

The need is real: “Of the 2,165 square miles which comprise the Greater Richmond region, GRTC’s fixed-route bus service currently only covers 9% of that area, leaving the vast majority of Central Virginia’s more than one million residents with no other options to get around besides owning a private vehicle,” Gordon explains.

The pilot will also give officials insight into transit demand in previously underserved areas. “Such service is an easy way to test demand in areas whose demographics and land use patterns are conducive to transit but don’t yet enjoy any public transportation.”

Details about the type of vehicles to be used in the fleet, fares, and other program elements are yet to be decided. The program is funded in part by a grant from the Department of Rail and Public Transportation’s Transit Riders Incentive Program.

Transit agencies around the country are exploring microtransit and on-demand transit as cost-effective options for expanding or maintaining transit service as commuting patterns and transit demand change and fare revenues remain below pre-pandemic levels.

Tuesday, March 28, 2023 in Greater Greater Washington

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