A new last-mile service set to launch in February will connect the city's residents with job-rich suburbs.
The service, known as FlexRide Milwaukee, will pick up passengers at five locations and drop them off within two designated "employment zones" in an attempt to fill a gap in existing bus service. As Jannene writes, "the pilot study is being billed as a micro-transit effort that will attempt to bridge the spatial mismatch between residents on the north side of Milwaukee and suburban employers."
Milwaukee implemented a similar service on a fixed schedule, JobLines, in 2015, which was shut down in 2019. The Southeastern Wisconsin Regional Planning Commission (SEWRPC), which is leading the study along with UW-Milwaukee, hopes the new on-demand service will serve as a more effective connection for commuters.
When the service launches in February, riders will be able to request a ride by phone or using a mobile app. A similar effort is underway to provide the service in other nearby communities.
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