That's How You Promote Better Bus Service

Along with new, improved bus service, Vancouver's TransLink launched some snazzy promotional materials.

July 26, 2019, 5:00 AM PDT

By James Brasuell @CasualBrasuell

"Metro Vancouver will say goodbye to the B-Line and hello to RapidBus," reports Jennifer Saltman.

"On Tuesday, TransLink announced that it will retire the B-Line moniker — except in the case of the 99 B-Line — when it launches five new or upgraded express routes serving 11 Metro Vancouver communities in January 2020," adds Saltman.

"The RapidBus routes will be up to 20 per cent faster than current local service because of bus-only lanes, traffic signal priority, queue jumps at intersections, fewer stops, and all-door boarding on articulated hybrid buses that sport a new green-and-blue colour scheme."

In case you like your bus transit improvement news with a little extra spice, TranksLink also released a series of videos to promote the new branding and service improvements. The video posted above is a high-paced marketing piece, while the video below, while the one below is an explainer video with a little of that ironic tone that at one point was the calling card of a certain massive generation.

Wednesday, July 24, 2019 in Vancouver Sun

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