Denver travelers can now access transit schedules and purchase tickets through the Uber app. Uber says increased ticket sales show that integrating rideshare and transit makes sense.
In January, Uber expanded its services in Denver by adding Regional Transportation District transit information to its app. The company began rolling out the option to purchase tickets through the app in May, and all Denver-area Uber customers were able to buy tickets starting on June 25. Uber reports that 1,200 tickets have been sold, with the numbers increasing each week.
"Sales exceeded 200 tickets that week [in June], showing promise — at least in the very early offing — for a tie-in portrayed as helping to solve the 'first-mile/last-mile' problem for transit riders: How they bridge the gap between a train or a bus and their home, workplace or another destination," writes Jon Murray.
While Uber in the past has declared public transit to be a competitor to rideshare services, it now says it wants to help fill in gaps in mobility networks by partnering with agencies in cities around the world. Denver was a test case for the transit-ridership app integration, and Uber reports that it has started up similar service in Boston and London.
FULL STORY: Uber gave its Denver-area users easy access to transit info and tickets, and now more are using RTD
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