Denver Wants Travelers to Ditch Their Cars

Denver is taking on the #DitchYourCar challenge to encourage commuters to use alternative modes of transportation in the metro area. Fifty participants will be chosen, and each will get a $300 Lyft credit, a $150 Lyft Scooter credit, a one-month bus and rail pass, and a one-month Zipcar membership along with a $100 credit.

One of the big goals is to help commuters tackle the first-mile, last-mile hurdle that often keeps them from leaving their cars at home. By demonstrating viable means to get to and from transit, the Regional Transportation Districts hopes to show that solo car travel is not the only option.

Dockless scooters are one of the newer modes featured in the initiative. After a somewhat unsuccessful launch by Lime and Bird in the spring, Lyft recently started making scooters available throughout Denver. They will be located near bus and transit stops, where they can be used in conjunction with other modes in the Ditch Your Car program.