Whether you've realized it yet or not, soccer is a big deal in this gloabalizing world. And every four years it's a huge deal for one country: the host of the FIFA World Cup. All eyes are on the host country for the 32-team tournament, which is the most-watched sporting event in the world. And though showtime is just one month long, the host spends years vying, preparing and investing for the tournament. It has major potential to spur broad countrywide improvements and economic development. So when the U.S. made news recently by offering forth 70 stadia as possible host sites for either the 2018 or 2022 World Cup (along with a reputation booster from President Barack Obama), I had to filter out my national pride. Sure, the U.S. would make a good and clearly able host for the event, but it seems that the potential of the World Cup could be better directed towards a country that really needs large-scale civic improvement and investment.