Colosseum Branding

Where do you draw the line when it comes to corporate sponsorship and naming of Colosseums.

1 minute read

August 12, 2002, 12:00 PM PDT

"Money earned from such crass branding of public arenas helps pay for their upkeep. The aging Candlestick needs some $30 million in repairs. But San Francisco achieved a reasonable compromise. The 49ers, who made the deal with 3Com, can still earn money through advertising rights inside the park. San Francisco has drawn a line where one has long been needed. Other cities should also preserve the heritage and good names of public sports complexes."

Thanks to Laura Kranz

FULL STORY: Branding Our Colosseums

Sunday, August 11, 2002 in The Christian Science Monitor

Government / Politics California

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Learn More

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.