Where do you draw the line when it comes to corporate sponsorship and naming of Colosseums.
"Money earned from such crass branding of public arenas helps pay for their upkeep. The aging Candlestick needs some $30 million in repairs. But San Francisco achieved a reasonable compromise. The 49ers, who made the deal with 3Com, can still earn money through advertising rights inside the park. San Francisco has drawn a line where one has long been needed. Other cities should also preserve the heritage and good names of public sports complexes."
Thanks to Laura Kranz
Read the full story: Branding Our Colosseums
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