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Alta Bicycle Share Changes its Name

Alta Bicycle Share is now known as Motivate. So let it be written. So let it be done.
January 15, 2015, 8am PST | James Brasuell | @CasualBrasuell
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Ben Fried shares news of a big change in nomenclature for the country's largest bikeshare company: "After new management took over in 2014, injecting capital and expertise that’s expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)"

Karen Matthews covered the change for the Associated Press, also recapping some of the company's plans for growth in the coming year.

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Published on Wednesday, January 14, 2015 in StreetsBlog NYC
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