Alta Bicycle Share Changes its Name
Ben Fried shares news of a big change in nomenclature for the country's largest bikeshare company: "After new management took over in 2014, injecting capital and expertise that’s expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)"
Karen Matthews covered the change for the Associated Press, also recapping some of the company's plans for growth in the coming year.