Alta Bicycle Share is now known as Motivate. So let it be written. So let it be done.
Ben Fried shares news of a big change in nomenclature for the country's largest bikeshare company: "After new management took over in 2014, injecting capital and expertise that’s expected to turn around a sputtering operation, the company formerly known as Alta Bicycle Share has adopted a new name: Motivate. (A verb! Very active transportation-y.)"
Karen Matthews covered the change for the Associated Press, also recapping some of the company's plans for growth in the coming year.
FULL STORY: New Name for Alta Bicycle Share: “Motivate”
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