Do the 'Art Everywhere' Billboards Support Art, or Advertising?

With so many eyes trained obsessively on mobile phones, the outdoor industry is supporting a campaign to place famous art on billboards around the country. Will people notice? Should they?

1 minute read

August 29, 2014, 10:00 AM PDT

By James Brasuell @CasualBrasuell


The Dallas Museum of Art, the Art Institute of Chicago, the Los Angeles County Museum of Art, the National Gallery of Art in Washington, D.C., and the Whitney Museum of American Art in New York recently partnered to spearhead a campaign called Art Everywhere, in which master works of American art are placed on billboards around the country.

Setting aside the ostensible purpose of reclaiming these public displays for highbrow expressions of creativity rather than crass marketing campaigns, Paul Hiebert points out the other, less obvious beneficiary of the campaign: the outdoor advertising industry.

According to Hiebert, "the Outdoor Advertising Association of America, a trade group for out-of-home advertisers and an Art Everywhere U.S. collaborator, is hoping the project will get more people looking up and around again instead of down at their digital devices. Major sponsors also include big-name advertisers such as CBS Outdoor, Clear Channel Outdoor, and JCDecaux."

Thursday, August 28, 2014 in Pacific Standard

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 2, 2025 - Diana Ionescu

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Google street view of red brick multi-story power plant building in Pittsburgh, PA.

Defunct Pittsburgh Power Plant to Become Residential Tower

A decommissioned steam heat plant will be redeveloped into almost 100 affordable housing units.

July 4 - Pittsburgh Post-Gazette

Cyclist on protected bike lane in middle of street in Washington D.C. with Washington Monument obelisk visible in background.

Trump Prompts Restructuring of Transportation Research Board in “Unprecedented Overreach”

The TRB has eliminated more than half of its committees including those focused on climate, equity, and cities.

July 4 - Streetsblog USA

Blue and silver Amtrak train at small station.

Amtrak Rolls Out New Orleans to Alabama “Mardi Gras” Train

The new service will operate morning and evening departures between Mobile and New Orleans.

July 3 - New Orleans City Business