New Signs for New York City Beaches in Sandy's Wake

The signs show the yellow-and-blue NYC Beaches logo, the name of the beach, its location, and an image of the beach. “This was about making the beach the hero, since the boardwalk is gone,” explains designer Paula Scher of Pentagram.

Last November’s storm destroyed 14 miles of beaches in the region of the Big Apple. Now, especially with reconstruction ongoing, even locals have a hard time finding their way to the shore, Mark Byrnes explains. The new signs are meant to help orient both city residents and visitors, in addition to celebrating the reemergence of New York City’s beach culture.

An additional $386 million has been allocated for restoration work, including dune repairs and boardwalk shoreline protections.