Word-of-Mouth Walking

In this holiday essay, spelunker John Watts delivers an everyman’s take on Chesterton’s oft-noted adage: Places don’t become loved because they are great; they become great because they are loved. Does your town invite “word-of-mouth walking?”

1 minute read

December 23, 2012, 5:00 AM PST

By Hazel Borys


"I am always profoundly moved and impacted by those special strangers I’ve had the privilege to meet in the course of my travels who go out of their way to not only answer basic informational or directional questions with great kindness, but then take that extra step and leap of faith to evangelize and bring to life their town or city. They are promoters and boosters extraordinaire that combine warm interpersonal skills with a great contagious affection and pride for their local digs."

"So please indulge me as I devote some brief paragraphs ahead to acknowledge some very notable examples of such civic paragons of philanthropy from the past several years. These people stand out to me like lighthouses even if the names are missing. Therefore, this is decidedly not a travel log or a restaurant or B&B review—this is a prosaic tribute to some amazing people who dazzled me on far from home and remain in my memory long after the specific questions I asked have been forgotten."

John Watts is not a city planner, but instead tells some tales from his explorer/observer point of view about his experiences in Chicago, IL, Spokane, WA, and Baker City, OR. In his experiences, "kindred soulds of the road" pulled him deeper into the urbanism, and created some meaningful "word-of-mouth walking."

Tuesday, December 18, 2012 in PlaceShakers

Young Professional

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban and Environmental Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban and Environmental Planner

Get top-rated, practical training for planners

Passengers board an Amtrak train under a cloudy sky.

Amtrak, CN end decades-long dispute with eight-year agreement

The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.

September 18, 2026 - Mass Transit

The Gross Reservoir, a large body of water surrounded by trees and mountains.

Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion

Overuse and climate change have caused the Colorado River’s water levels to plummet.

September 18, 2026 - Inside Climate News

A coal power plant in Iowa billows smoke into the air.

Nation's most wind-powered state turns to coal as data centers increase energy demand

For the first time in decades, Iowa has increased its generation of coal power.

September 17, 2026 - Inside Climate News

A crowd of people boarding Boston's green line in an underground subway station.

Boston has spent millions making the Green Line more accessible — and there’s no end in sight

While the city has invested millions into expanding and adding platforms to the Green Line to make it more accessible, new train cars set to arrive next year will be too tall for disabled passengers to board without raising the current platforms.

September 22 - Boston Globe

Railroad tracks in Idaho passing a home by a river.

Idaho may see an 18% drop in federal surface transit funding — the largest estimated cut in the US

Transit systems in rural communities are much more reliant on federal funding to provide their services.

September 22 - Grist

A Florida family with their belongings in a wagon walks past a destroyed storm after a hurricane.

How ‘post-disaster gentrification’ alters neighborhoods after natural calamities

After hurricanes, fires or other calamities, the original residents of a community are often replaced by younger, wealthier residents.

September 22 - Inside Climate News