Now Mainstream, What Does the Future Hold for Once-Fringe Alternative Transportation Advocates?

The arrival of bike share to New York City, whenever the delayed program actually launches, will mark a culmination of sorts for the work of Transportation Alternatives (TA), founded forty years ago by a "ragtag collection of environmental advocates and bicycle riders, dissident city planners and urban preservationists." 

Since its public debut in a "traffic-snarling protest ride" down Fifth Avenue in 1973, TA has evolved into a "potent political force" with, "a staff of 23 full-time employees, roughly 8,000 dues-paying members and
an active e-mail network of more than 40,000, not to mention a deep
bench of alumni working in government."

"But when the City of New York has made your agenda its official policy -
including pedestrian plazas and a vast bike-lane network - how
alternative can you continue to be?" asks Goodman.  

"Very, [TA Executive Director Paul Steely White] said. 'We see this as the beginning rather than a
culmination,' he said in a May interview. 'Now we have a mainstream
audience.'"