Marshalling Public Support is Key to Funding Infrastructure Improvements

As repeated pleas for the need to repair and replace America's crumbling infrastructure go unheeded, a new report outlines "practical, actionable ways to sell the American public on the need to invest in the nation’s transportation infrastructure."
April 26, 2012, 8am PDT | Jonathan Nettler | @nettsj
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Released on Monday, the report by transportation experts brought together by the Miller Center at the University of Virginia, and led by former transportation secretaries Norman Y. Mineta and Samuel K. Skinner, "aims to raise public awareness about an issue that greatly affects the U.S. economy."

Based on the results of a conference held last November, "where more than 60 transportation experts-including five former U.S. transportation secretaries-strategized about effective transportation messaging," the report emphasizes the need to build a mandate from a broader public in order to get skittish policymakers to provide the necessary investments.

In recognizing this need, the report "recommends a detailed communications strategy to draw attention to the nation's transportation challenges, including messages that would be compelling to a broad audience," and addresses four key elements to building such an argument.

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Published on Monday, April 23, 2012 in The Washington Post
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