John Metcalfe reports on an advertising campaign appearing at bus stops across the UK featuring a fiberglass potato sculpture and a mysterious odor emitting button.
The advertisements for "McCain Ready Baked Jackets," a microwaveable baked-potato product reminds Metcalfe of a disastrous "smellvertisement" promotion unleashed in San Francisco in 2006 as part of the "Got Milk" campaign.
"The ads included a scent strip that gave off the essence of fresh-baked cookies, a nice change from the usual reek of the urban environment. They lasted all of 36 hours before the city forced their removal. Among the groups that raised a stink were people concerned about obesity and diabetes, people who thought they might cause allergic reactions and advocates for the homeless, who worried the imaginary cookies might make the poor feel hungry."
Metcalfe discusses the long-term prognosis for the smellvertising sector with Carmine Santandrea, head of the Santa Barbara-based fragrance firm, ScentAndrea.
FULL STORY: Inside Smellvertising, the Scented Advertising Tactic Coming Soon to a City Near You

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Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

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LA to Replace Inglewood Light Rail Project With Bus Shuttles
LA Metro says the change is in response to community engagement and that the new design will be ready before the 2028 Olympic Games.
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