Friday Funny: Smellvertising, Coming to a Bus Stop Near You
The advertisements for "McCain Ready Baked Jackets," a microwaveable baked-potato product reminds Metcalfe of a disastrous "smellvertisement" promotion unleashed in San Francisco in 2006 as part of the "Got Milk" campaign.
"The ads included a scent strip that gave off the essence of fresh-baked cookies, a nice change from the usual reek of the urban environment. They lasted all of 36 hours before the city forced their removal. Among the groups that raised a stink were people concerned about obesity and diabetes, people who thought they might cause allergic reactions and advocates for the homeless, who worried the imaginary cookies might make the poor feel hungry."
Metcalfe discusses the long-term prognosis for the smellvertising sector with Carmine Santandrea, head of the Santa Barbara-based fragrance firm, ScentAndrea.
- Is There a Perfect Density?
- Aurora Rising
- Friday Funny: Satirizing the War on Cars
- 100-Year-Old Law Explains Why There Are So Many Trucks on the Highway
- Imagine: A City Built for Cycling
- Six States Considered Laws to Make it Legal to Run Over Protestors This Year
- The Most Effective Way to Reduce Employee Driving
- $604 Million Makeover Coming to San Francisco's Market Street
- Five Big Ideas About the Future of Transportation and Land Use in Los Angeles
- The 'Steady Decline' of Suburban America
- Lax Regulation of Texas Air Polluters
- Cooling L.A.
- One Way Washington Could Move Forward on Infrastructure
- Regional Plan Association Hits Reset on Hudson Crossing Crisis
- Capital Bikeshare Station MIA from the White House
- Car Crash Reporting Guidelines Prepare for Self-Driving Vehicles
- When Men Control the Debate About the Future of Cities
- Design Competition Yields a New Look for the Proposed Triboro Transit Line
- Testing New 'High Tech Security Screening' for Transit Users
- Study Sheds Light on the Effect of Streetlights on Crime
