What's in a name? For some of New York City's buildings, a brand that reflects history, mood, and even geography. Joanne Kaufman takes us through the naming process for some of the city's newest buildings, and what they might mean to buyers.
"A name can also - perhaps - paper over a less-than-fabulous address; or give would-be residents a sense of a building's salient features, like proximity to water (Northside Piers, a development in Williamsburg) or its values (the ecologically correct Tribeca Green). A name can appeal to an aspirational purchaser (the Georgica, a glass curtain-wall building on the Upper East Side, invites association with the ultra-exclusive Hamptons enclave).
Or the name can refer to an aspect of the building's design, as is the case with the Metal Shutter Houses on West 19th Street, a condominium designed by Shigeru Ban and Dean Maltz."
Read the full story: Using a Building's Name as Bait for Buyers
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Amtrak, CN end decades-long dispute with eight-year agreement
The new operating agreement establishes an updated framework for the companies to work together, including processes to resolve disputes.
Judges permit Denver to divert 77,000 acre feet from the Colorado River for reservoir expansion
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NYC DOT wants faster, more permanent street upgrades
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Trump to overrule local leaders, lease millions of acres of America’s Pacific Island territories’ seafloors to mining companies
International law says that the Indigenous people of America’s territories have a right to prior and informed consent regarding projects that impact their countries.
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Harvard University Graduate School of Design
KFH Group Inc.
Greater Baltimore Committee
The Architects Foundation
University of Cincinnati Online
The Pocatello Development Authority
The Urban Renewal Agency of the City of Pocatello