What's in a name? For some of New York City's buildings, a brand that reflects history, mood, and even geography. Joanne Kaufman takes us through the naming process for some of the city's newest buildings, and what they might mean to buyers.
"A name can also - perhaps - paper over a less-than-fabulous address; or give would-be residents a sense of a building's salient features, like proximity to water (Northside Piers, a development in Williamsburg) or its values (the ecologically correct Tribeca Green). A name can appeal to an aspirational purchaser (the Georgica, a glass curtain-wall building on the Upper East Side, invites association with the ultra-exclusive Hamptons enclave).
Or the name can refer to an aspect of the building's design, as is the case with the Metal Shutter Houses on West 19th Street, a condominium designed by Shigeru Ban and Dean Maltz."
Read the full story: Using a Building's Name as Bait for Buyers
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
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FREE Course: Walkable City 1: Why Walkability?
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Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
Hunter College, City University of New York (CUNY)
The Architects Foundation
University of Cincinnati Online
City of Cambridge
Montrose County
The Pocatello Development Authority