Getting Around Underground Could be Easier

Writes Suzanne Labarre on the third idea--marketing the brightly painted, first car of each train as tourist destinations: "It's a fun concept, but it'll never happen. If the city can't organize a few station maps, it sure as hell can't organize clueless tourists into a single car. Maybe the moral of the story here is that subway signage isn't the only thing that needs a redesign: City bureaucracy could stand a few tweaks, too."