Ensuring Brazil's World Cup Investments Last Beyond 2014

<em>The City Fix</em> looks at a new report that focuses on how Brazil can create a long-term benefit from the billions its investing in the 2014 World Cup.
August 20, 2010, 6am PDT | Nate Berg
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Brazil is already investing more than $6 billion in urban mobility projects, and this report from Ernst & Young and the Getulio Vargas Foundation looks at how that investment could have a longer-term impact.

"The study includes analysis of the socioeconomic impacts of the World Cup and how to make the World Cup "greener," and it aims to identify ways in which Brazil can ensure that "the event lasts not only a few days, but many years, leaving a positive legacy for society as a whole." It's an issue that TheCityFix has explored before, when we considered the legacy of the Olympics. The recent Brazil study predicts that the country's economy will "snowball," growing by more than five times the R$22.46 billion (US$12.8 billion) spent by Brazil to ensure adequate infrastructure and organization.

This means that in total, from 2010 to 2014, an additional R$142.39 billion (US$81.39 billion) will flow in Brazil, creating 3.63 million jobs per year, and R$63 billion (US$36 billion) in additional income for the population."

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Published on Wednesday, August 18, 2010 in The City Fix
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