Significant Shift in Car Preference

A new study by market research firm Synovate says that when given the choice between a "green" car or a "dream" car, 6 out of 10 people choose green.

1 minute read

July 4, 2009, 9:00 AM PDT

By Tim Halbur


"The survey of 13,500 city dwellers in 18 countries, by market research firm Synovate, also showed that over a third of respondents said they would either use public transport, walk, or cycle more often this year, partly to save on fuel costs but also for the sake of the environment.

"More and more, owning a car may not be viewed as that responsible," said Scott Miller, CEO of Synovate Motoresearch."

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