Ultimate Planning-Tech Blog Marketing
Here's the blog post he proposed:
Cool PRT visualization for Microsoft Campus: Microsoft is growing their 30,000-worker Redmond campus by another 12,000 workers. Bettercampus.org proposed PRT for a better solution for Microsoft campus expansion. PRT is a packet switched people mover, faster than a car. It solves the transit "last mile" problem on campus, making transit and carpooling more effective; thus, reduces traffic congestion. http://www.bettercampus.org/ . Animation available in: WVM, DIVX, RM versions, with bittorrent. A high res aerial photo with the system layout is also available.
What was even more fascinating to me was the degree of marketing sophistication Steve demonstrated. There must be a name for the concept of sending bloggers fun, appropriate, easy-to-blog content. Of course, I suppose this approach has the potential to backfire horribly if I noticed that other planning bloggers included exactly the same post.
Now, what are the chances of PRT in Los Angeles?