Preservationists Breathe Life Into Route 66

Once a major tourist destination, Route 66 has lost much of its vigor since being decommissioned as a highway in 1985. But preservationists and entrepreneurs are attempting to revive Route 66 by renovating its many historic motels.

1 minute read

July 10, 2007, 1:00 PM PDT

By Nate Berg


"Since Route 66 was decommissioned as a federal highway, however, many motels have been lost to the wrecking ball, while others have stood vacant, ready to be revitalized by a movement to create a heritage corridor along the historical highway."

"Roy's Motel and Cafe in Amboy, Calif., will anchor a revival of motel culture and Route 66 tourism. Roy's, about three hours east of Los Angeles, was bought by a San Bernardino restaurateur, Albert Okura, who acquired not just the motel and cafe but the entire town."

"In addition to a gasoline station, post office, garage, church, cemetery, four houses and an airport runway, Amboy is most known for its atomic-age sign for Roy's. The original lodging in Amboy consisted of six bungalows built in the 1920s. A single-story motel with 20 units and a lobby were added in the 1950s, when Route 66 tourism was at its peak."

"Despite slow progress in getting things back up and running, word has spread through the Route 66 subculture. And before Okura has even been able to make the gas station functional, tourists are arriving to monitor Amboy's progress."

Sunday, July 8, 2007 in The Chicago Tribune

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Rendering of autonomous cargo train moving across bridge across river in wooded area between Texas and Mexico.

Trump Approves Futuristic Automated Texas-Mexico Cargo Corridor

The project could remove tens of thousands of commercial trucks from roadways.

June 17 - FreightWaves

Rendering of white three-story single-stair building in Austin, Texas with staircase in the middle.

Austin's First Single Stair Apartment Building is Officially Underway

Eliminating the requirement for two staircases in multi-story residential buildings lets developers use smaller lots and more flexible designs to create denser housing.

June 17 - Building Design & Construction

MARTA bus with Atlanta skyline in background

Atlanta Bus System Redesign Will Nearly Triple Access

MARTA's Next Gen Bus Network will retool over 100 bus routes, expand frequent service.

June 17 - Mass Transit