In this Los Angeles Times op-ed, author Richard Handley highlights a movement which seeks to revolutionize the business cycle of "boom and bust" to one that is more self-sustaining.
At the basis of this idea is the redefinition of theword "growth" shifting from the premise of "expansion" to that of "development." Handley explains that while expansion is characterized by sprawl, higher taxes, and overburdened resources, development is defined by new jobs, strong communities, the creation of affordable housing and other public services. The institute also promotes the idea of natural capitalism, a business model that seeks ways to make natural resources many times more productive by eliminating the concept of waste. By usingthese concepts of redefining the notion of growth and encouraging local companies to adopt the natural capitalism model, Handley states, Ventura County will prosper. Go to the Rocky Mountain Institute, for more information on restorative use of natural resources.
Thanks to California 2000 Project
FULL STORY: To Continue to Prosper, We Must Redefine Growth
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