Signs Of History
For nearly half a century, Montreal's iconic "Farine Five Roses" sign has flashed its neon message across the urban landscape. Soon, however, it may disappear, the victim of corporate consolidation and a general ignorance of our cities' sign heritage.
Maisonneuve urban affairs critic Christopher DeWolf takes a look at Farine Five Roses and the issue of old signs in general. Vintage signs, he writes, "are important reflections of the everyday social and economic life of years past" as well as visual, cultural and personal landmarks that enliven the cityscape.