With a potential market of $1 billion over 20 years, designer bus shelters are hot, and can be a good source of advertising revenue for cities.
"Once humble sheds, designed plainly to keep the rain off commuters' heads, bus shelters have become desirable showcases for advertisers seeking city-center sites to hawk their wares. Now companies such as JCDecaux SA and Clear Channel Communications Inc. vie to build them in cities around the world, and they've hired top architects to design them.
...A lot more architects in New York and outside are entering competitions for what seems to be small scale but is, in fact, part of an overall city design.
...For cities, bus shelters are a source of revenue because they get paid a percentage of the revenue from ads displayed on street furniture, which is installed and maintained by the outdoor-ad companies."
Thanks to ArchNewsNow
FULL STORY: Designer Bus Shelters Dress Up Chicago, Sydney, Help Boost Ads
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