West Virginia Teams Up With 'Fallout' Video Game Producers for Tourism Promotion

West Virginia's tourism office and the video game company Bethesda will collaborate to promote both the state and a game set in an imagined future where the state is decimated by nuclear fallout.
November 1, 2018, 11am PDT | Casey Brazeal | @northandclark
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Renaud Thomas

Fallout 76 is set in an imaginary West Virginia where the people and land have been the victims of nuclear fallout, now the game’s producers and that state's tourism office are going into a co-promotion deal. "It’s an interesting partnership given the game’s subject matter, which depicts West Virginia as a land left decimated in the wake of a nuclear apocalypse," Kate Elizabeth Queram writes for Route Fifty.

Locations to be featured in the game are already on the State's tourism website and officials say some sites are already getting increased foot traffic, but there's more to come. "The bulk of the campaign will kick off after the game’s release and will include promotions, targeted advertising and official travel itineraries and tour opportunities for Fallout fans who’d like to see the real-life inspirations behind the places featured in the virtual world," Queram reports.

If Nebraska "isn't for everybody" maybe West Virginia can be "for Gamers."

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Published on Monday, October 22, 2018 in Route Fifty
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