Can a little levity save us from reckless and distracted drivers?
Heidi Stevens reports that Illinois highway signs have developed a sense of humor.
On Mother's Day, the signs on Interstate 90 (also known as the Kennedy Expressway) in Chicago had this to say: "Mom says late’s OK. Dead is not. Obey speed limits."
During the series in May when the Cubs faced off with the White Sox (also known as the Crosstown Classic), the same signs read: "Hey Chicago whaddya say? Did u buckle up today?"
There was even a pun on the words Han Solo when the movie Solo opened.
Stevens followed up with the Illinois Department of Transportation for an explanation, and heard about the state's increasing traffic fatalities. The signs are designed to compete for attention in a crowded environment while also improving traffic safety. The article includes more details on the program, along with more examples of humorous messages.
FULL STORY: Anybody else notice something funny about Illinois highway signs?
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Eagle County Government
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The Urban Renewal Agency of the City of Pocatello
Journal of the American Planning Association