'Pedal Pubs' Challenge Established Traffic Laws
Whether you call them beer bikes, party bikes, or pedal pubs, Daniel C. Vock writes, these contraptions are a common sight in some cities. "But they are still enough of a novelty that state and city lawmakers continue to struggle with whether to allow them and, if so, what rules they should follow."
Even so, the industry has expansion plans. "Pedal Pub, the country's biggest operator of party bikes, recently secured an influx of venture capital money and plans to step up its expansion, advertising and marketing efforts in the coming year."
While states like Kentucky and Michigan have changed laws to allow passengers to carry open alcohol on board, congestion concerns have led some localities to block the vehicles.
For better or worse, party bikes treat city streets as a destination, not just a thoroughfare. A representative from Pedal Pubs characterizes the firm's offerings as a form of "experiential tourism."
"It's about a tour, gathering a group of friends, having a celebration, with the city skylines and sights as the venue. It's not about getting completely plastered and falling off the bike.”