Retail Job Decline Tilts Toward Rural Areas

While warehousing and ecommerce jobs are steadily increasing in most parts of the country, rural areas are particularly hard hit by the struggles of the retail sector.

1 minute read

December 22, 2017, 12:00 PM PST

By James Brasuell @CasualBrasuell


Brick and Mortar Retail

debra millet / Shutterstock

Andrew Flowers shares news of recent research by Indeed, a job posting website, that decribes the negative effects of the struggling retail market as particularly damaging in rural areas.

As far as retail jobs are concerned, the rural/urban split is stark. Retail job gains have lagged overall job growth in urban counties of large metropolitan areas, but such jobs are actually declining in rural counties and small metros. Retail jobs fell 1.1% year-over-year in rural America in the quarter ending in June 2017–even as these jobs were still growing nationwide.

On the other side of the retail coin, ecommerce and warehousing jobs are growing in most parts of the country. "What’s more, the boom in warehousing jobs is remarkably consistent in both rural and urban areas," according to Flowers.

Indeed isn't the only organization sounding alarms about retail employment. Flowers explains:

Similar research by the Federal Reserve Bank of New York confirms this picture. It showed that, between 2012 and 2016, department store jobs, a subset of all retail jobs, dropped in about 75% of counties studied. Meanwhile, a majority of those counties saw growth in ecommerce, that is, nonstore jobs. Combining department store and nonstore retailers, net jobs fell in about 80 percent of counties.

Monday, December 18, 2017 in Indeed Hiring Lab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Man in teal shirt opening door to white microtransit shuttle with cactus graphics and making inviting gesture toward the camera.

Albuquerque’s Microtransit: A Planner’s Answer to Food Access Gaps

New microtransit vans in Albuquerque aim to close food access gaps by linking low-income areas to grocery stores, cutting travel times by 30 percent and offering planners a scalable model for equity-focused transit.

June 13 - U.S. Department Of Transportation

Group of people at table set ouf with picnic food on street during a neighborhood block party.

This City Will Pay You to Meet Your Neighbors

A North Kansas City grant program offers up to $400 for residents to throw neighborhood block parties.

June 13 - The Kansas City Star

Crowd gathered with protest signs on April 5, 2025 on steps of Minnesota state capitol protesting Trump cuts to social security and other federal programs.

Commentary: Our Silence Will Not Protect Us

Keeping our heads down and our language inoffensive is not the right response to the times we’re in. Solidarity and courage is.

June 13 - Shelterforce Magazine