Retail Job Decline Tilts Toward Rural Areas

While warehousing and ecommerce jobs are steadily increasing in most parts of the country, rural areas are particularly hard hit by the struggles of the retail sector.

1 minute read

December 22, 2017, 12:00 PM PST

By James Brasuell @CasualBrasuell


Brick and Mortar Retail

debra millet / Shutterstock

Andrew Flowers shares news of recent research by Indeed, a job posting website, that decribes the negative effects of the struggling retail market as particularly damaging in rural areas.

As far as retail jobs are concerned, the rural/urban split is stark. Retail job gains have lagged overall job growth in urban counties of large metropolitan areas, but such jobs are actually declining in rural counties and small metros. Retail jobs fell 1.1% year-over-year in rural America in the quarter ending in June 2017–even as these jobs were still growing nationwide.

On the other side of the retail coin, ecommerce and warehousing jobs are growing in most parts of the country. "What’s more, the boom in warehousing jobs is remarkably consistent in both rural and urban areas," according to Flowers.

Indeed isn't the only organization sounding alarms about retail employment. Flowers explains:

Similar research by the Federal Reserve Bank of New York confirms this picture. It showed that, between 2012 and 2016, department store jobs, a subset of all retail jobs, dropped in about 75% of counties studied. Meanwhile, a majority of those counties saw growth in ecommerce, that is, nonstore jobs. Combining department store and nonstore retailers, net jobs fell in about 80 percent of counties.

Monday, December 18, 2017 in Indeed Hiring Lab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Interior of Place Versailles mall in Montreal, Canada.

Montreal Mall to Become 6,000 Housing Units

Place Versailles will be transformed into a mixed-use complex over the next 25 years.

May 22, 2025 - CBC

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 28, 2025 - Diana Ionescu

Rendering of California High-Speed Rail station with bullet train.

California High-Speed Rail's Plan to Right Itself

The railroad's new CEO thinks he can get the project back on track. The stars will need to align this summer.

May 19, 2025 - Benjamin Schneider

Aerial view of homes and businesses destroyed by Altadena wildfire.

Tenant Advocates: Rent Gouging Rampant After LA Wildfires

The Rent Brigade says it's found evidence of thousands of likely instances of rent gouging. In some cases, the landlords accused of exploiting the fires had made campaign donations to those responsible for enforcement.

May 29 - Shelterforce Magazine

View of downtown Seattle with construction cranes and cloudy sky as seen from top of Space Needle.

Seattle’s Upzoning Plan is Ambitious, Light on Details

The city passed a ‘bare-bones’ framework to comply with state housing laws that paves the way for more middle housing, but the debate over how and where to build is just getting started.

May 29 - The Urbanist

Woman and man in orange safety vests and hard hats doing surveying work at road construction site.

DOJ Seeks to End USDOT Affirmative Action Program

The Disadvantaged Business Enterprise Program encouraged contracting with minority- and women-owned businesses in the transportation sector, where these groups are vastly underrepresented.

May 29 - The Washington Post