The ride-sharing company produces a terrific illustration of how bad Bangkok traffic can be, but not how Uber would help.
Uber's new Bangkok ad makes a great point, writes Angie Schmitt, but not in favor of Uber:
"By stripping away the gloss, anonymity, and cultural connotations of car exteriors and leaving only their bulk, the ad brilliantly highlights why moving around in single-occupancy vehicles is so absurd in an urban context."
There’s certainly a place for these services in the transportation ecosystem, Schmitt writes, but "no app, no matter how user-friendly, can turn cars into a congestion fix."
FULL STORY: Excellent Uber Ad Distills the Problem With Uber in Crowded Cities
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