The military has recently opened a new type of recruitment office known as "The Army Experience Center" in a Philadelphia shopping mall. It's like an arcade, where video games and other interactive technologies provide visitors a glimpse of what it might be like to be in the military. It's a new approach, one that capitalizes on the modern teenager's affection for video games to attract them to the military life. You could call it persuasive, cajoling, or even a thinly-veiled attempt to con kids with flashy games, but, as it provides exactly what its target audience wants, the bottom line is that it's very effective. Why couldn't a city do the same thing?