Amazon Picks Springfield Over Quahog and South Park for HQ2 Location

The pundits got it wrong.

2 minute read

April 1, 2018, 11:00 AM PDT

By James Brasuell @CasualBrasuell


Springfield

Anton_Ivanov / Shutterstock

Since Amazon announced its request for proposals for a new second location, handicapping the behemoth corporation's final choice has been almost a cottage industry for many urbanists.

The victor in this contest was promised economic development spoils like a $5 billion construction project, a highly-taxable employment base of 50,000, and a chance for politicians to fast-lane legacy infrastructure projects without it looking too much like a corporate giveaway.

When Amazon CEO Jeff Bezos took to the podium at a press conference held in Seattle to make the long-awaited announcement, the stakes were high. The choice would be made from one of three finalists: Quahog, Springfield, and South Park. When it came time to make the announcement, Bezos got straight to the point, before going on a bit of a tangent. Here's his full statement.

We will be opening Amazon's second headquarters in Springfield. We chose this location for to its metaphorical powers, with its long history of representing all that is troubled and redeeming about middle America, its access to a reliable energy source, and a talented workforce that seems to never get caught napping. I would also like to personally thank Mr. Montgomery Burns for the special attention and the scalp maintenance tips.

It's not at all weird that you've been so interested in which city we might pick for the second headquarters of a company with relatively short history in an industry with massive turnover, but here were are nevertheless. I appreciate how many cities have given me the the password to the Citibank app with connection to their General Fund to help me make my choice. Everyone being so no nice to me for so many months really made this process worth it. It was very difficult to cut down the list of finalists to three, but this final choice was even harder, because I don't want my friends in Quahog and South Park to stop texting the deets for our Bachelor viewing parties on Mondays.

To the residents of Quahog and South Park, I solemnly say, this isn't about you; this is about me. I hope we'll still be friends.

Sunday, April 1, 2018 in Planetizen April 1st Edition

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 7, 2025 - Diana Ionescu

Person in yellow safety suit and white helmet kneels to examine water samples outdoors on a lake shore.

USGS Water Science Centers Targeted for Closure

If their work is suspended, states could lose a valuable resource for monitoring, understanding, and managing water resources.

May 1, 2025 - Inside Climate News

Wide suburban road with landscaped median and light pole banners advertising local amphitheater.

End Human Sacrifices to the Demanding Gods of Automobile Dependency and Sprawl

The U.S. has much higher traffic fatality rates than peer countries due to automobile dependency and sprawl. Better planning can reduce these human sacrifices.

April 29, 2025 - Todd Litman

Wasco Viaduct under construction in California's Central Valley as part of California High-Speed Rail project.

Trump: Federal Government Won’t Pay for California HSR

The President has targeted federal funding for the California bullet train project since his first administration.

May 8 - The Fresno Bee

Bird's eye view of Salesforce Park in San Francisco, CA.

San Francisco Enhances Urban Planning Initiatives with Green Infrastructure

San Francisco incorporates green infrastructure in its city development initiatives, elevating the importance of sustainability in urban planning.

May 8 - The Daily Californian

Aerial view of Chicago with river in foreground.

Chicago Approves Green Affordable Housing Plan

The Mayor’s plan calls for creating a nonprofit housing corporation tasked with building affordable housing that meets Green Building standards.

May 8 - CBS News Chicago

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.

Comprehensive Bikeway Design Workshop

Transportation Research & Education Center (TREC) at Portland State University

Early Bird Deadline – save on your tuition fee!🚨

Institute for Housing and Urban Development Studies (IHS)