Is anybody buying?
"Sacramento Regional Transit is searching hard these days for ways to shore up its shaky finances and has come up with an idea," reports Tony Bizjak. "The agency wants to sell naming rights to light-rail stations."
The questions then become who'd pay for the naming rights, and how much would they pay for the naming rights?
As Bizjak notes, selling station naming rights is not unprecedented in the annals of transit history: "The Minnesota Vikings reportedly paid $300,000 to put their stadium name on a nearby light-rail station. UC San Diego signed a deal worth millions for naming rights to several stations and a rail line."
The news about Sacramento's naming rights plans comes as the first in a transportation-related series of news briefs.
Read the full story: Sacramento light rail agency wants to make station ‘naming rights’ deals
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