L.A. Restaurant Charges Based on Neighborhood Income
At a new, Gensler-designed restaurant in South Los Angeles, grab-and-go meals cost about $4. But at the location opening this year in Downtown, the same meals will cost twice that.
The prices are determined by the per-capita income for the location's ZIP code.
"Everytable is a new concept designed to feed every community," writes the L.A. Times. "Everything is priced to be affordable to everyone, regardless of income."
"The restaurant is opening in the middle of a growing effort to bring accessible, healthful food and food education to low-income areas of Los Angeles," the Times explains.
More locations are planned for Boyle Heights, Inglewood, Compton, Santa Monica, and West Hollywood.