This is cool: a Brazilian publisher created pocket books that double as transit tickets—and gave away 10,000 of them, each loaded with ten free transit rides.
Ticket Books "are exactly what they sound like," according to an article by Josh Jones: "books that work as subway tickets."
Brazilian publisher L&PM gave away 10,000 books for free at subway stations across São Paulo, each with ten free trips already loaded, on the occasion of World Book Day in April 2015.
"Riders could then recharge them and use the books again or pass them on to others to encourage more reading, an important public service given that Brazilians only read two books per year on average," according to Jones.
"With subway map-inspired covers designed by firm Agência Africa, the books include The Great Gatsby, The Art of War, Hamlet, Murder Alley by Agatha Christie, Hundred Love Sonnets by Pablo Neruda, and more (including comic collections from Charles Schulz and Garfield’s Jim Davis)." See more on the Ticket Books in the video below.
Ticket Books from Agência Africa on Vimeo.
FULL STORY: Brazil Gives Out Books That Double as Subway Tickets, Promoting Literacy & Mass Transit at Once
The World's Worst COVID Outbreak
Brazil has surpassed the U.S. and led the world in the daily average of COVID-19 deaths and coronavirus infections during the last week. Experts point to a coronavirus variant and the lack of a federal strategy, leaving states without assistance.
Can a New Master Plan Fix What Ails São Paulo, Brazil?
Facing an ever expanding shortage of affordable housing and growing inequality, São Paulo's new master plan hopes to change the face of the city.
Age Of Water Scarcity Arrives In Brazil
Ecologists and planners have been warning that water may be the oil of the 21st century. With oil prices plunging, water is getting more dear in some places. Sao Paulo, Brazil's great megacity and economic heart, is already facing a dire shortage.
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
Congressman Proposes Bill to Rename DC Metro “Trump Train”
The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).
The Simple Legislative Tool Transforming Vacant Downtowns
In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.
The States Losing Rural Delivery Rooms at an Alarming Pace
In some states, as few as 9% of rural hospitals still deliver babies. As a result, rising pre-term births, no adequate pre-term care and "harrowing" close calls are a growing reality.
The Small South Asian Republic Going all in on EVs
Thanks to one simple policy change less than five years ago, 65% of new cars in this Himalayan country are now electric.
DC Backpedals on Bike Lane Protection, Swaps Barriers for Paint
Citing aesthetic concerns, the city is removing the concrete barriers and flexposts that once separated Arizona Avenue cyclists from motor vehicles.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
Smith Gee Studio
City of Charlotte
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
US High Speed Rail Association
City of Camden Redevelopment Agency
Municipality of Princeton (NJ)