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Big Box Store Target Focusing Growth in Urban Areas

Target announced recently that almost all of the stores it expects to open in 2016 and 2017 will be located in urban areas.
January 7, 2016, 10am PST | James Brasuell | @CasualBrasuell
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"Target is about to become more accessible to city dwellers," according to an article by Michael Addady. "The company has laid out its plans for upcoming store openings for the next couple of years, and most of them will be smaller locations set in urban areas." 

More specifically, Target will open 11 new stores in 2016 and four in 2017, including three in Philadelphia, three in New York City, two in Los Angeles, and one in Chicago.

The urban focus of the company's expansion strategy differs greatly from its suburban origins. In another sign of the company's new normal, the days of Target granting special monikers to its urban stores (i.e., "CityTarget" and "TargetExpress") are over. All stores will simply be called Target. The company's website has more on its planned openings.

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Published on Wednesday, December 30, 2015 in Fortune
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