Big Box Store Target Focusing Growth in Urban Areas
"Target is about to become more accessible to city dwellers," according to an article by Michael Addady. "The company has laid out its plans for upcoming store openings for the next couple of years, and most of them will be smaller locations set in urban areas."
More specifically, Target will open 11 new stores in 2016 and four in 2017, including three in Philadelphia, three in New York City, two in Los Angeles, and one in Chicago.
The urban focus of the company's expansion strategy differs greatly from its suburban origins. In another sign of the company's new normal, the days of Target granting special monikers to its urban stores (i.e., "CityTarget" and "TargetExpress") are over. All stores will simply be called Target. The company's website has more on its planned openings.